“ENVICCO and Pepsi Launch the First Use of InnoEco PCR PET Plastic in Thailand”
Apr Wed 2023
April 5, 2023 – ENVICCO Company Limited (ENVICCO), company in the GC Group, in collaboration with its partners, Suntory PepsiCo Beverage (Thailand) Co., Ltd., and the Property Management of Chulalongkorn University (PMCU), held press conference for the official launch of the “Pepsi Recycled PET Bottle Campaign.” This initiative aims to sustainably promote environmental awareness by announcing their readiness to be the first in the carbonated soft drink market to use 100% recycled PET bottles (100% PCR PET bottles), which will be available in April 2023 under the exciting campaign “Conscious Refreshment, Bold Change for the World.” This reinforces their position as leading carbonated soft drink brand that continuously introduces new trends to consumers and enhances their image as cool, youth-favorite brand that cares about the environment. The first significant step involves a collaboration with PMCU to install specially designed bins for PET bottles throughout the Siam Square area from this Songkran period until December 2023. This is in partnership with ENVICCO, producer of internationally standardized and Thai FDA-certified PCR PET, promoting Bottle-to-Bottle Recycling towards a circular economy.
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Mr. Anawat Sangkhasap, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated that this campaign marks their readiness to be the first in the carbonated soft drink market to use 100% recycled bottles, starting with 550 ml Pepsi® bottles. This aims to tangibly reduce the use of virgin PET plastic and reflects their commitment to developing environmentally friendly products, encouraging the younger generation to pay more attention to plastic waste issues and post-consumption packaging management.
Mr. Vorrapong Sukteera-anantachai, Director of the Property Management Office of Chulalongkorn University (PMCU), mentioned that this campaign aligns with the SAMYAN SMART CITY concept, which envisions developing the area into innovative district that creates value for the community and society while enhancing quality of life. It also supports the Waste Management project in collaboration with CHULA ZERO WASTE, which operates based on the principles of waste reduction at the source and the benefits of waste management at the end of the process, in line with the Zero Waste concept.
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Mr. Natthanun Sirirak, Managing Director of ENVICCO Company Limited, GC Group company, said that as a producer of high-quality recycled plastic, developing PCR PET (Post-Consumer Recycled PET) products, their key objective is to return value to used plastic by transforming it into high-quality new products. All raw materials are 100% post-consumer plastic from Thailand, sourced through partner networks and various communities. Utilizing advanced recycling technology and controlling the entire production process with European standard laboratories within the factory ensures the production of high-quality,100% PCR PET food-contact resins under the brand InnoEco by GC. ENVICCO is the first in Thailand to achieve international safety standards, including US FDA and Thai FDA certification, allowing its use in food contact packaging. The company has also received numerous international awards, guaranteeing the quality and reliability of ENVICCO. This confirms that the PCR PET recycled plastic produced for Suntory PepsiCo Beverage (Thailand) Co., Ltd., for Pepsi beverage packaging has outstanding properties, is clean and safe according to Thai FDA and international standards and supports sustainable resource management.