ECO “Upcycling Upstyling” Design

Aug Wed 2020

Today, the issue of limited resource use is becoming a hot debate topic issue intensively. In design field where always involves in the use of resources is also discussing about this issue as well resulting the expansion of many touchable work pieces finally. However, in order to view out a product design that meets the needs of the cost-effective and sustainable use of resources obviously, the past week, Global Chemical Public Company Limited (GC) has organized the “Upcycling Upstyling” Project, where leading designers from various fields have been organized to meet and conduct business matching with various operators. This project aims to merge innovation and creativity beyond the design and develop products that can expand business opportunities while promoting the best use of resources according to the Circular Living concept.

Even though GC has always been continued leading in the field of Circular Living through upcycling products, but for this “Upcycling Upstyling” program they have organized, it could be said that this is special and different when compared to other projects. This project steps up to the next step in upgrading upcycling products by focusing on educating and enhancing entrepreneurial skills in upcycling product design. Participated entrepreneurs will be developed and educated on materials from GC, along with design ideas from 6 world-leading professional designers, to expand and open up their perspectives, to think how to add value to used resources and transform into a variety of products that are full of beauty, save the world and meet the needs of real use under the concept of the project "Up Waste to Value with WOW! Style".

Regard to this program of GC which is now continue driving forward, it could be counted as the extension of how to response the needs of the plastic industry customers in order to promote and create designs that bring innovation and technology together through the concept of ECO-Design from 3 main plastics: Original plastics, Recycled plastics and Bio plastics.

However, this project is not only leveraging entrepreneurs who are customers and partners of GC to step up adding value to their own products and to meet the challenges facing the global plastics industry, but GC also emphasizes on the importance of resource awareness, value and sustainability aligning with the principle of Circular Economy to extend to the concept of Circular Living to be applied in daily life. Moreover, to build a business network and expand awareness of environmental protection and sustainability to all sectors as well.

For the “Upcycling Upstyling” project, there are 19 companies selected for the project, which come from various industries such as packaging operators, product manufacturers, fishing industry product (Fishing nets) manufacturers and Medical field facilities (hospital), etc. The experts (Expert of Style) that will co-develop the work with the operator are as follows;

1. Khun Ployphan Teerachai and Khun Decha Arjananan of THINKK STUDIO brand and Khun Teerachai Supametikulwat of Qualy brand, an expert in the industrial design field.

2.Khun Korakot Aromdee of KORAKOT brand and Khun Supapong Sornsang of jird brand, an expert in Craft & Wood Design.

3.Khun Rarin Thongma of O&B brand and Khun Yuttana Anothaisinthavee of The Remaker brand, an expert in Fashion Design field.

4.Khun Ek Thongprasert of Ek Thongprasert brand and Khun Saran Yukongdee of SARRAN brand, an expert in Material & Jewelry Design field.

5.Khun Somchana Kangvanjit of Prompt Design brand, an expert in Packaging Design field.

6.Khun Ratiwat Suwantrai from Openbox brand, an expert in Architecture Design field.

The participants of the project who are successfully matched with entrepreneurs will be joint thinking and creativity further to realize upcycling products that promote sustainable use of resources. It is no longer to wait anymore for the results of such cooperation. This is not only to support operators to increase their competitiveness, but also to contribute awareness and understanding of the selection of each type of plastic. This will lead to a larger goal, sustainable resource use in line with GC's commitment to Circular Living as well.